McDonald's Assignment Example | Topics and Well Written Essays - 1000 words

McDonald's - Assignment Example They have done an appropriate marketing mix strategy over the product, price, place and promotion in order to satisfaction of customers. The promotional activities may have attracted but delivering according to the advertisings is the most critical part of a company. McDonald’s has created a strong brand value by keeping their brand promises. The quick service, get-up of outlets, product quality has kept the things simple for the organization. People choose McDonald’s for several reasons like corporate meeting, family and friends get together, celebrating birthday parties and many more (Schroff and Tresnowski, 2012, p. 113). They had some issues related with health as the maximum Mac food products are junk food that affects human health. McDonalds has efficiently overcome the problems by introducing the health food items like salads and many more vegetarian items in its menu card. Now-a-days people perceive that burger means the Big Mac burger of McDonalds as the compan y has efficiently drawn the brand promises in customers’ mind. Brand Personality A set of human individuality that is qualified to a brand name is known as brand personality. There are five different traits which measures brand personality such as excitement, sincerity, competence, sophistication and ruggedness. The study will help to reveal McDonald’s different traits of brand personality. The positive brand personality helps the company to increase the customer base and core competency of company. McDonald’s is the fast food giant globally. McDonald’s has the supportive which will favor differentiation. Since long time it is the number one brand within the fast food industry due to the strong dimension of excitement and competence. The massive brand image has impacted on customer’s perception and the favorable competitive traits among all the competitors like Wendy’s and Burger King Increases the br4and personality globally. Compared to th e competitors the sales-promotion and advertising strategy has emphasized the youthfulness and action. These efficient efforts evoked the McDonald’s to a higher sense of excitement among the loyal customers. Seeing these competitive traits competitor like burger king has tried to implement the strategies in order to gain the similar brand personality. Brand Values The mission of McDonald’s is to make the Mac outlets as the peoples’ favorite place for having foods. In order to meet with mission statement every organization has to create effective values in customer’s mind. McDonald’s brand value can be finding in their business operation. McDonald’s provides high quality of food in healthy environment in order to satisfy their customers. According to the business policy of McDonald’s the customers are the reason for company existence (Scholosser, 2012, p. 225). Therefore they provide quality service to each and every time. The business model of them depicted by three-legged stool that of owner, supplier and employees. McDonald’s believes that these are the foundation and in order to operate successfully it is vital to balancing the interest of these three groups. The company does its business practices by strong ethical model and they contribute in social welfare activities. Moreover, the corporate social responsibility like zero solid waste, water and plastic recycle has increases the moral and ethical value of brand. The social welfare program such as

Mitosis Essay Example | Topics and Well Written Essays - 1000 words

Mitosis - Essay Example Cell division is a basic phenomenon of life in living organisms. It is known that the process of cell division, irrespective of the animal species, remains invariably the same. It is here that we comprehend that despite being the different in their outward appearance this basic phenomenon invariably remains the same. In byline, the author of the article, Daniel Needleman, has said that experimentation has been able to understand the difference that exists in this cell division phenomenon among the animals. This difference is found out to reside on the chromosomal and molecular level rather on higher level view. This difference can also exist even between similar organisms. Over a long period of time, it was known that spindle fibers that segregate chromosomes during cell division show great variation in size and shape, but the underlying reason was not discovered. Experiments have shown that the embryos that undergo the process of division, after repeated division cycles, considerabl y reduced in size and so did the spindle sizes. The experiments conducted on organisms like mouse have revealed many facts yet it has been difficult to ascertain any explicit cause to the phenomenon. Thus, another aspect that is attributed with the change is the change in biochemistry during the course of cell division. To infer a proximal result of the obvious phenomenon, a causative analysis is used as help. Cellular biology research has, therefore, evaluated a relationship during the course of development, between protein and phenotype. ... This experiment is multistage causal analysis procedure (Wilbur and Held). Embryos are subjected to tests during different stages of their development. It revealed that the change in size of spindles was not caused by division rather it was related to the state of cytoplasm. This in turn puts a question mark on how cytoplasm produces such change. To answer this question a categorization of the same microtubules was made. Early stages revealed less de-polymerization or catastrophe to these microtubules, as compared to those in the late stages. This revelation through stag-wise analysis did not reveal the true picture that could be able to answer above mentioned questions. Varying lengths of microtubules during the de-polymerization cannot be understandable reason. Later Wilbur and Heald used another approach to understand the size variation of spindles. Cytoplasm and its effects on elementary protein structures of spindles were analyzed. Proteins responsible for microtubule catastroph ies in different extracts were identified as Kinesin-13 and Kif2a. Kif2a was thought to be the reason of change in spindle sizes but extracts have revealed that concentration of this type of proteins remains constant during all stages of development. A co-existing phenomenon of importin-alpha attaching to the membrane or leaving the cytoplasmic area caused kif2a to be more active, that in turns increases microtubule catastrophy rates. (Wilbur Heald, 2013) Suggestion about this mechanism is perhaps understandable with the help of biochemistry, as with change in size due to successive divisions cause greater surface to volume ration than in larger cells. The only point in this understandable phenomenon is that why importin-alpha tends to be sequestered with the cell membrane